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Flow Festival

Project type

Branding / Visual Identity

Date

Aug 24

Challenge - Flow Festival was launched in the seventies by a group of friends during the summer of love. Each member of the founding team had a deep passion for alternative music and wanted to bring new artists to the UK. The client is looking for a fresh identity that can evolve and reflect
the future of their festival. Be bold in your approach but don't loose the essence of who they are and what they represent.
Outcome - A fresh take on music festival branding that uses patterns, contrasting colours, and bold imagery to create an energetic and intriguing look. Targeting a digitally astute audience who want to be care free, the new visual identity captures this with an unconventional approach to layout and typography.

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